The Legend of Cone Denim’s White Oak Denim Plant
The White Oak denim plant is the grand ol’ lady of our industry. It’s the company that supplied Levi’s with American-made selvedge denim for the 501 for 70 years. Soon, it will be history!
Five Favourites: Men’s Trucker Denim Jackets
It’s no longer fashion faux pas to wear ‘double denim,’ and trucker denim jackets are getting a much-deserved revival. Five retailers list their favourites Type III jackets.
The Surprising Reason Mister Freedom Wears Blue Jeans
Mister Freedom founder, Christophe Loiron, has a refreshing take on why denim is so crucial for his workwear and Old West-inspired brand.
Five Favourites: Regular Fit Men’s Selvedge Denim Jeans
I’ve said it before and I’ll gladly say it again; the wrong fit can make or break a jean. To help you find a regular fit that fits, I’ve listed these ‘five favourites’ with the help of four denim retailers.
4 Raw Denim Care Myths That Aren’t All Busted
With raw denim’s spread from niches to masses, several myths about raw denim care have taken hold in the public conscious. As a result, you might be getting really bad advice about how to best take care of your jeans.
This member resource discusses why these 4 raw denim care myths aren’t totally busted: soaking in vinegar, tumble drying, dry cleaning, and the bathtub soak.
3 Popular Raw Denim Care Myths That’re Totally Busted
When it comes to raw denim care, there’s no shortage of false assumptions and myths. In this member resource, I bust three of the most common ones; freezing your jeans, washing them in the ocean, and waiting six months before you wash.
Five Favourites: Men’s Selvedge Denim Slim Fit Jeans
Get insights from experienced jeans retail experts about their favourite slim fit jeans and why they’re worth every penny. All the jeans are made from selvedge denim, and there’s something for any budget.
How the Osaka Five Pioneered Japanese and Heritage Denim
The Osaka Five are the pioneers of Japanese and heritage denim; they laid the foundation for an internationally renowned industry. This is their story.
How To Repair Your Jeans and Why You Should!
This article is the last in the series about buying jeans. Learn how you can extend the time you can enjoy your jeans, save money, and lower your environmental footprint. All by repairing your jeans!
Men’s Jeans Fit Guide: Find the Right Pair for You
This in-depth jeans fit guide for men teaches you the 4 features that make a great fit, how to use them to find a flattering fit for your body type, plus 5 things you must consider.
How Blackhorse Lane Ateliers is Reviving London’s Denim Industry
Learn why the ‘Made in London’ tag is so important to London-based Blackhorse Lane Ateliers and discover how it forms part of their brand values.
How Tellason Built a Brand You Can Trust
Few denim companies compare to Tellason when it comes to brand authenticity. Co-founders Tony and Pete tell how a strong story builds a loyal customer base.
How to Wash Raw Denim (and Every Other Kind of Jeans)
How we wash our jeans sometimes feels like a complicated form of art. If selling jeans is part of your job but don’t provide the right washing guidance, you can get in serious trouble.
The two step-by-step washing guides and the ‘‘3-question tool for better jeans washing guidance’ in this article will help you determine what kind of washing advice your customers need.
How to Make It In the Denim Business (with Mats Andersson of Indigofera)
How do you make it as aspiring and young denim designer? This article is a must-read lesson about how to start a denim brand; told by an industry veteran who did so himself and made it in the denim business.
4 Pro Tips to Buy Perfect Jeans, Every Time
We’re spending more money on jeans, but are we buying the “right” jeans? These 4 jeans buying priorities will help you buy the right jeans, every time.
How to Take Better Photos of Your Jeans and Denim Fades
Photographing denim can be quite the challenge. To help denim lovers get the best shots we have put together this definitive how to photograph denim guide.