[vc_row][vc_column][vc_custom_heading text=”Creating product texts has never been this easy and (super) effective” font_container=”tag:h1|font_size:43|text_align:left|line_height:1″ google_fonts=”font_family:Karla%3Aregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_empty_space height=”25px”][vc_custom_heading text=”A PIM that helps you grow your business with better product enrichment!” font_container=”tag:h2|font_size:34|text_align:left|line_height:1″ google_fonts=”font_family:Karla%3Aregular%2Citalic%2C700%2C700italic|font_style:700%20bold%20regular%3A700%3Anormal”][vc_empty_space height=”40px”][/vc_column][/vc_row][vc_row][vc_column width=”2/3″][vc_column_text single_style=””]Descriptions of your products may not be the sexiest part of making and selling jeans. But they’re indispensable.
Relevant and engaging product texts convert your webshop visitors into paying customers. Research shows that (good) product texts increase conversions by as much as 20%. And good texts also lower your online return rate (significantly).
I have written about jeans for my clients since 2014. In my experience, limited resources and insufficient information often make it almost impossible to write descriptions that both grasp and sell the product in a way the target audience can relate to. Maybe you know the struggle?[/vc_column_text][/vc_column][vc_column width=”1/3″][vc_single_image image=”107854″ img_size=”large” add_caption=”yes” alignment=”center”][/vc_column][/vc_row][vc_row disable_element=”yes”][vc_column][vc_column_text single_style=””]That’s why, based on my method, I’ve developed a digital tool that make it easy to write relevant and persuasive product descriptions.[/vc_column_text][vc_custom_heading text=”`{`THE PROBLEM HEADER`}`” google_fonts=”font_family:Karla%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text single_style=””]Whether it’s on your webshop or in your B2B marketing material, your best chance to persuasively convince your customers that your products are right (or wrong) for them is by having (awesome) product descriptions.[/vc_column_text][vc_column_text single_style=””]But creating text about your products can be tedious and repetitive work, and the reward doesn’t come instantly. That’s usually why product descriptions are neglected or completely ignored by retailers and brands.
The problem is you can’t live without them.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_separator border_width=”5″ el_width=”50″][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”How to create product texts with the tool” google_fonts=”font_family:Karla%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text single_style=””]My cloud-based PIM (product information management) softwear makes it easy and fast for brands and retailers to write highly-targeted quality product descriptions that convert to sales. The tool makes it easy for anyone in your organisation to create product texts.
With the tool you create better customer experiences and build trust; you get more organic with better SEO; and, most importantly, you sell more and lower your return rates. Here’s how it works:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_custom_heading text=”#1 Import”][vc_column_text single_style=””]First, you import your products from a CSV file. Automatic imports from your e-commerce system or similar will be available in the future.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”108090″ img_size=”full” onclick=”zoom”][/vc_column][/vc_row][vc_row equal_height=”yes” content_placement=”middle”][vc_column width=”1/2″][vc_custom_heading text=”#2 Create”][vc_column_text single_style=””]Next, you create your texts by setting up rules that fetch and combine master texts* from your library.
The tool is pretty smart; it can recognise keywords and automatically find texts from your library.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”108091″ img_size=”full” alignment=”center” onclick=”zoom”][/vc_column][/vc_row][vc_row content_placement=”middle”][vc_column width=”1/2″][vc_custom_heading text=”#3 Export”][vc_column_text single_style=””]Last, you export the texts to your webshop or sales material, manually or with our integration to popular webshop platforms.[/vc_column_text][/vc_column][vc_column width=”1/2″][vc_single_image image=”108092″ img_size=”full” alignment=”center” onclick=”zoom”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”Onboarding” google_fonts=”font_family:Karla%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text single_style=””]*Before you can start using the tool, we will help you set up your library of ‘master texts’. The library will continuously get updated as you add and update your master texts.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”50px”][vc_separator border_width=”5″ el_width=”50″][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row][vc_column][vc_custom_heading text=”The old ways of creating product texts” google_fonts=”font_family:Karla%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text single_style=””]Product texts are usually created in one of ways, each with pros and cons:
Professionally. A copywriter who understands both your products and your target audience writes the texts “manually”. These are great, but also expensive and time-consuming.
Copy/pasted. You just copy texts from a supplier or even a competitor. It’s quicker and cheaper, but doesn’t generate any extra traffic for you and makes your texts inconsistent.
Ignored. This is essentially like a store without staff or a showroom without a sales rep. No proper pitch, no sale. The only thing that’s worse than not giving your customers any guidance is giving them bad guidance.
None of these old ways of creating product texts work anymore. That is why I’ve developed this tool![/vc_column_text][vc_empty_space height=”20px”][/vc_column][/vc_row][vc_row][vc_column css=”.vc_custom_1657538164030{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;background-color: #eceff3 !important;}”][vc_custom_heading text=”What is product text and why do you need it?” google_fonts=”font_family:Karla%3Aregular%2Citalic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal” css=”.vc_custom_1657538302962{padding-top: 30px !important;padding-right: 30px !important;padding-bottom: 0px !important;padding-left: 30px !important;}”][vc_column_text single_style=”” css=”.vc_custom_1657540407457{padding-top: 0px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;}”]Product texts are marketing copy that explains what a product is and why it’s worth buying. The purpose of these texts is to:
Qualify. Product text should, objectively, help potential buyers understand what the product is and what it does.
Persuade. The text should also demonstrate, compellingly and persuasively, why the product is indeed the right choice for your customer.
Get found. Product texts (especially good ones) make you Google’s best friend. And what does Google give its friends? Organic traffic![/vc_column_text][/vc_column][/vc_row]