Show Recap: Pleasure in Progress at Bluezone SS27
From trend zones to traffic flow, here’s what stood out at Bluezone’s SS27 edition—and what to watch ahead of July’s earlier summer show.
Feeling It at Bluezone: What to Expect This Season
The Spring/Summer 2027 edition of Bluezone shows how circularity, softness, and real-world connection keep trade shows worth the visit.
Show Recap: After the Leap, Did Bluezone Find Its Footing?
What exhibitors and visitors said about Bluezone’s big move into Hall 2—and why the show still matters, even if it feels a little different.
A Small Move for Bluezone, a Big Leap for the Denim Industry
Bluezone moves in with Munich Fabric Start. What does it mean for denim sourcing? A smarter setup—and a big win for exhibitors and visitors.
Don’t Miss Out: Visitor’s Guide to Bluezone for Scandinavians
Discover why Scandinavian denim designers and buyers should visit Bluezone in Munich. Unique benefits, practical tips, and how to make the most of the trade show.
Meet Us in Munich: Why We’re Heading to Bluezone This Summer
2022’s summer edition of Munich’s Bluezone will be Bryan’s first (ever) denim trade show. Here’s what he’s expecting from it.
The Two Trends That Dictate How Jeans Fits Right Now
When it comes to how jeans, there are two fit trends that’re dominating the market right now. At Bluezone in January, I talked to a handful of experts about these two trends. Watch the video to find out what they are.
How Hamansutra Made a Homage to Levi Strauss by Customising 501s
Haman Alimardani aka Hamansutra is a sewing machinist, a master tailor, and a design director. I met him at Bluezone in January where he was showing a few of his vintage sewing machines and his latest collaborations, including his homage to Levi Strauss.
Swiss Jeans Freak Explains the Raw Denim ‘Art Exhibition’ We Did at Bluezone
During the Bluezone show in January, Ruedi Karrer aka the Swiss Jeans Freak from the Jeans Museum and I walked through our collab denim exhibition, which highlighted how denim’s past has inspired innovation.
8 Original Denim Details That Inspired Innovation
At Bluezone in January 2019, Denimhunters and the Jeans Museum present an exhibition of 8 original details that inspired innovation to link denim’s past and future.
10 Quirks That’ll Make Ruedi Karrer Your Favourite Jeans Freak
Ruedi Karrer is an institution in the world of faded jeans. But there’s more to the man than denim evolution. In this interview from Bluezone, Wouter Munnichs and I uncovered things about Ruedi’s story that you might not know.
How to Put Denim Passion Into High Street Jeans
Christina Agtzidou is a denim enthusiast. She works at a high street jeans maker and retailer. So how does she put her denim passion into “commercial” jeans?
Martin Schaefer Explains How to Make “Cheap” Jeans
Martin Schaefer is a denim sourcing specialist. He knows how to make “cheap” jeans and in this video interview from Bluezone he explains the process, and why they might not be as low quality as the price suggests.
Piero Turk Discusses the Modern Evolution of Jeans at Bluezone
I’ve known Piero Turk for years, but I never really heard his story. We sat down at Munich Fabric Start’s Bluezone show in September to discuss how he ended up in denim, and how denim’s has changed since he did.
How to Be Successful on Instagram (with Koen Kuik)
Instagrammer Koen Kuik has become my go-to guy for tips and tricks about the popular social media platform. At Bluezone in Munich, he shared some of his knowledge. Watch the video to learn how you can become more successful on Instagram.
Candiani’s Simon Giuliani: How YOU Can Make Denim Greener
At the Bluezone show in September, Wouter Munnichs and I sat down with Simon Giuliani from Candiani Denim to discuss how consumers can help make denim more sustainable. Watch the video interview to learn what you can do.
How Wouter Munnichs Got Infected with ‘the Blue Virus’
Wouter Munnichs and I go back several years. We both blog and teach about denim. In a new series of video interviews from the Bluezone denim trade show, we share the stories of some of the coolest people in ‘the blue world.’ But first, let’s hear Wouter’s own story.
How to Make Denim More Sustainable [Video]
Making denim can be a dirty business. So how can denim become more sustainable? That was one of the topic of the on-camera conversations I had with several key influencers and denim experts at the Bluezone show back in January.
Artificial Intelligence and Big Data in the Denim Industry
At the latest Bluezone show by Munich Fabric Start, I interviewed a handful of experts and influencers about the future of artificial intelligence and Big Data in the denim industry.
How the Concept Zone Visualised MAN+MACHINE [Video]
Before we know it, computers and robots will be making our jeans. At Munich Fabric Start’s Bluezone in January, I interviewed the show’s creative partners, Lucie and Tilmann Wröbel of Monsieur-T., on how the Concept Zone visualised how AI and Big Data can be combined with human creativity.