Together with Wouter Munnichs of the Long John denim blog, I’ve made a video course that teaches you how to sell jeans. Watch the teaser video for the course and join the waiting list to be the first to get updates about it!
In this week’s Q&A with a ‘Blue Blooded’ Instagrammer, you’ll meet Berlin’s @fort_box_ who has made on-his-way-out-of-the-door-with-coffee-and-denim pics his signature.
Collaboration jeans are a key part of the raw denim community. But they’re usually between brands and retailers. Collaborations between bloggers and brands are less common. So, how did Greg Tamura aka The Denim Hound get his own collab jean?
In this week’s Q&A with a ‘blue blooded’ Instagrammer, you’ll meet Sweden’s @indigovein aka Alexander Ohlson who’s a fan of shopping locally and Japanese cinch back jeans.
While some wear their jeans raw and unwashed, most prefer to buy jeans that’re already soft and have that faded lived-in look. Pre-washing makes that possible. But it has some disadvantages too.
In this third instalment of the blue bloods series, you’ll learn the story behind vinyl66’s Instagram feed, and how those drool-worthy pictures are made.
The Low Down on Denim in Vienna becomes the first international Iron Heart Store. I’ve talked to the founder of The Low Down, Martin Novak, as well as Iron Heart’s Giles Padmore how it all came about, and why Vienna is the perfect location for an Iron Heart store.
In this second instalment in a new series of interviews with true blue bloods, Benjamin Woodhouse of Clobber Calm answers my questions.
Making denim can be a dirty business. So how can denim become more sustainable? That was one of the topic of the on-camera conversations I had with several key influencers and denim experts at the Bluezone show back in January.
This is the first instalment in a new series of interviews with true blue bloods. First up is Adam Glinsky aka @ironheartfadez on Instagram.
What is selvedge denim? Why is it more expensive than normal denim? Is it worth it? And is selvedge denim better? This video guide gives you the answers.
Have you noticed how the colour of your jeans changes as you wear and wash them? It’s called ‘fading’—and it’s because of how denim is dyed that it happens.
At the latest Bluezone show by Munich Fabric Start, I interviewed a handful of experts and influencers about the future of artificial intelligence and Big Data in the denim industry.
“It all started with an Instagram feed,” Ben of Clobber Calm writes in his Instagram profile, “and somehow I ended up a retailer!” I sat down with him at Kingpins in Amsterdam to learn how he did it. And I caught it all on camera!
Through my humble career in denim retail, I’ve experienced first-hand how it’s much easier to create great experiences for your customers (that leads to more sales) when you have knowledge about the products you’re selling.
That’s why I created the Denimhunters Academy and produced the Denim 101 course.
When you wear raw denim for months without washing it, you often wear out the denim much quicker than what you might expect.
After a lot of trial and error, I discovered that I could make my raw denim last longer AND get great fades with this super simple denim care trick.
We often hear and read about ‘craftsmanship’ and how the making of a product is what makes it ‘better.’ But how often is that actually true?
In this blog post sponsored by Red Wing Heritage Europe, I’ll show you why I believe the American bootmaker is one of the companies who actually can claim that their craftsmanship is what makes them different.
Before we know it, computers and robots will be making our jeans. At Munich Fabric Start’s Bluezone in January, I interviewed the show’s creative partners, Lucie and Tilmann Wröbel of Monsieur-T., on how the Concept Zone visualised how AI and Big Data can be combined with human creativity.
How a pair of jeans fit is essential for how good you feel wearing them. In this video, you’ll learn about the four elements of the anatomy of the fit, which determine how jeans sit on your body.
Choosing your first pair of raw denim jeans can be challenging and confusing. In this Five Favourites, we recommend five of the best beginner’s raw selvedge denim jeans.
