Why Adriano Goldschmied Was the ‘Godfather of Denim’
Adriano Goldschmied is nicknamed ‘the Godfather of Denim:’ He pioneered premium denim as well as pre-washing to recreate the naturally worn-in look.
11 Highlights and 6 Exhibitors You Shouldn’t Miss at Bluezone
This sponsored blog post guides you through eleven presentations, panel discussions and other highlights as well as six exhibitors that you should prioritise at the upcoming Bluezone show.
How Red Wing Made Manly Boots Attractive to Women
Q&A with Allison Gettings about the Red Wing women’s line; how it’s different from the men’s line, and how they made the popular brand transcend genders.
27 Revolutionary Denim Innovations You Need to Know
It’s tough to keep up with the constant evolution of denim. This blog post guides you through 27 of the most important recent denim innovations.
10 Popular Jeans Archetypes and How To Style Them
The 10 jeans archetypes give you a fundamental understanding of how to style jeans, which becomes a lifeline when you’re navigating new fashions and trends.
7 Denim Books You Need To Have In Your Collection
Although the internet has made learning easier than ever, we’re still drawn to knowledge on paper. We somehow trust printed knowledge a little more; maybe because it’s harder or maybe because it’s more prestigious?
If you want knowledge about denim on paper, these are some of my favourite denim books that I think every denimhead should read; books that inspired me and helped me write Blue Blooded.
The History of Pre-Washed Jeans (Told by 3 Pioneers Who Made It)
We love jeans for their naturally lived-in look. To recreate it, jeans makers use what’s called garment finishing, or pre-washing. In this sponsored blog post, influencers Adriano Goldschmied, Stefano Aldighieri and Giovanni Petrin tell the story of jeans pre-washing.
Everything You Need to Know about How Leather Is Made
Most denim fans are also leather fans. We especially like our leather work boots. But a pair of boots are only as good as the leather they’re made from.
This blog post explains how leather is made, from rawhide to finished leather; including a detailed review of the four stages of the leather production, and explanations of popular leather terms.
The Only Christmas Wishlist Denimheads Need for 2017
I never know what to put on my wishlist for Christmas. So, this year, I decided to ask five friends what they think I should wish for. And since I know many guys are like me, I put their recommendations together in this Christmas wishlist edition of ‘Five Favourites.’
What You Need to Know About the Opportunities of AI in Denim
Munich Fabric Start’s Bluezone show for January 2018 is themed MAN+MACHINE. The show will address the benefits and opportunities of software-generated creative processes and analyses of ‘big data.’
Meet the Retailer: Kiya and Demitra Babzani of Self Edge
Kiya Babzani and his wife Demitra were some of the first to bring Japanese denim to the US. Before the store opened in 2006, Kiya visited a number of Japanese brands and got the exclusive rights on sales in the United States.
“Some were just confused,” he recalls. “They said, ‘But you have Levi’s in America. Why do you want what we make?’”
Why the Denim Industry Is In Desperate Need of Education
When you don’t know the products you’re designing, marketing or selling, your customers are much less likely to trust you. And that means they’re much less likely to do business with you.
This is why the denim business needs more education from places like Denim City in Amsterdam. I sat down with their head teacher, Maarten Wentholt, to learn more about what they do.
Five Favourites: Men’s Heavyweight Denim Jeans
For denimheads, the weight of your jeans matters. With heavyweight denim being more popular than ever, we asked five retailers to share their favourites.
How to Be More Authentic and Why It’s So Important
Marketing stunts or advertising campaigns don’t fool consumers; they want the real deal, not a sugar-coated version of a fake. They want authenticity. The big question is how are you authentic? As this blog post discusses, it all starts with the way you communicate.
How to Avoid Commoditisation of the Jeans You’re Making
This sponsored blog post revisits the ‘Infinite’ theme of Munich Fabric Start’s latest Bluezone show to discuss how denim in the future must be seasonless.
The Legend of Cone Denim’s White Oak Denim Plant
The White Oak denim plant is the grand ol’ lady of our industry. It’s the company that supplied Levi’s with American-made selvedge denim for the 501 for 70 years. Soon, it will be history!
An Overview of the Four Eras Jeans History
When you’re selling jeans, you’re selling history! That’s why it’s crucial to know at least the key facts of the history of jeans when you work with denim and jeans. And that’s what this blog post teaches.
Five Favourites: Men’s Trucker Denim Jackets
It’s no longer fashion faux pas to wear ‘double denim,’ and trucker denim jackets are getting a much-deserved revival. Five retailers list their favourites Type III jackets.
How to Move Beyond Seasons With Denim Communities
For the first time, a fabric trade show presented an approach to and work and think beyond trends for denim. Using denim communities can create long-lasting trends, as well as more personal relations with consumers.
The Surprising Reason Mister Freedom Wears Blue Jeans
Mister Freedom founder, Christophe Loiron, has a refreshing take on why denim is so crucial for his workwear and Old West-inspired brand.